About Us

Human experience happens out in the world. But its record, what we call ‘culture’, is locked away in books, archives and in the brains of cultural experts. Well, we think that’s silly. We think culture should be placed back out where it happens, out in our public spaces, where it can work its magic.

So we built Placecloud, a simple technology that allows you to record stories and bits of knowledge about places, and ‘attach’ them to those places, so that anyone can listen to them as they explore the world, physically or remotely. You can harvest these viewpoints from books (history, biography, architecture, etc.). Or, if you’re an expert, you can harvest viewpoints from your own expert brain.

Viewpoints bring the world to life. They also have the happy side-effect of promoting the books that they’re taken from, benefiting the authors and their publishers. So, raid your book shelves, find stories and knowledge about places, and make viewpoints from them! It’s very good fun for you, and you’ll be bringing the world to life for the rest of us 🙂


Visit now

Street View Tours

Street view tours are live, online tours using the magic of Google Street View, hosted by a specialist who can reveal the lives of places in real time.

Visit now


Placecloud welcomes everyone to make viewpoints. You may like to read history, geography, the arts, memoir, letters, anthropology, architecture, literature… or just have an interest in the places they touch.

Placecloud experts are specialists in the these and related fields. They may be academics, published authors, or researchers with a local history society or larger heritage organisation, museum or archive.


We have a dual mission.

  1. To bring the physical world to life by populating it with viewpoints
  2. To provide ‘remote’ access to those places for those who can’t reach them in person.

We’re open to contributors globally. Our aim is to represent the whole spectrum of world views, cultures, languages and dialects the world has to offer.


George Fort


Placecloud Founder

George is interested in harnessing the power of grassroots cultural organisations and individuals (writers, academics, artists, museums, archives) on a wider societal scale for the public good. Placecloud aims to reveal the cultural significance of everyday places around the world as a means to foster more meaningful connections our surroundings. George has a deep interest in 'place' - the built and natural environment - and its role in human culture.

Listen to an interview with George on the origins of Placecloud here.

[email protected]


Babak Fakhamzadeh


Placecloud Creator

Babak was working in ICT4D before it had a name (2001), and never really left it. He brought photomarathons to Africa (2007) and won the Highway Africa new media award (2007) with Ismail Farouk. Work of his has been selected for, and won, many global awards, including the UN World Summit Award (2012, 2017) and the Prêmio Jornalístico Vladimir Herzog de Anistia e Direitos Humanos (2016); Work of his has been nominated for the Gabriel García Márquez award (2016) and the Prêmio Petrobras de Jornalismo (2016).

[email protected]