About Us

World culture, world experts.

On Placecloud, world experts teach you world culture through “viewpoints” – short podcasts about places. Viewpoints reveal the significance of the everyday places that surround us, bringing the world to life.

Our experts are at the forefront of global cultural research: professors and PhDs from leading universities such as Oxford, Cambridge and UCL, and independent published writers.

Topics are as diverse as culture itself, ranging from local history, biography, histories of gender (in)equality, radicalism, colonialism, urban change, architecture, arts and literature, and many more.

Our innovative funding model means that 70% of your subscription money is paid directly to the specific researchers you learn from in any given month, with the balance invested back into the Placecloud platform.


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Placecloud experts are specialists in history and related cultural fields. They may be academics, published authors, or researchers with a cultural institution.


Our vision is to reveal the cultural significance of the millions of everyday places that surround us, so that we can all enjoy a more meaningful relationship with our world.


George Fort


Placecloud Founder

George is interested in harnessing the power of grassroots cultural organisations and individuals (writers, academics, artists, museums, archives) on a wider societal scale for the public good. Placecloud aims to reveal the cultural significance of everyday places around the world as a means to foster more meaningful connections our surroundings. George has a deep interest in 'place' - the built and natural environment - and its role in human culture.

Listen to an interview with George on the origins of Placecloud here.

[email protected]


Babak Fakhamzadeh


Placecloud Creator

Babak was working in ICT4D before it had a name (2001), and never really left it. He brought photomarathons to Africa (2007) and won the Highway Africa new media award (2007) with Ismail Farouk. Work of his has been selected for, and won, many global awards, including the UN World Summit Award (2012, 2017) and the Prêmio Jornalístico Vladimir Herzog de Anistia e Direitos Humanos (2016); Work of his has been nominated for the Gabriel García Márquez award (2016) and the Prêmio Petrobras de Jornalismo (2016).

[email protected]