About Us


Places are like people.

They have pasts and futures; personalities, moods and atmospheres. If places could speak, we’d be surrounded by living presences.

Places can’t speak, but we can speak for them.

On Placecloud, historians open windows – we call them viewpoints – into the lives of the places that surround us, telling their stories, so that we can have a more meaningful relationship to our environment.



Viewpoints are windows into the lives of places. They’re made by the historians and other cultural researchers who, through their work, have the authority to speak on behalf of particular places, and tell us about their lives.

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Street View Tours

Street view tours are live, online tours using the magic of Google Street View, hosted by a specialist who can reveal the lives of places in real time.

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Placecloud experts are historians and other cultural researchers of place. They may operate as an individual publishing their research, or be part a local history society or larger heritage organisation or archive.

Although we’re currently UK-focussed, we are open to contributors globally. Our final aim is to represent the whole spectrum of world views, cultures, languages and dialects the world has to offer.


We have a dual mission.

  1. To reveal the cultural significance of the millions of places that surround us, great and small.
  2. To provide ‘remote’ access to those places for those who can’t reach them in person.


George Fort


Placecloud Founder

George is interested in harnessing the power of grassroots cultural organisations and individuals (writers, academics, artists, museums, archives) on a wider societal scale for the public good. Placecloud aims to reveal the cultural significance of everyday places around the world as a means to foster more meaningful connections our surroundings. George has a deep interest in 'place' - the built and natural environment - and its role in human culture.

Listen to an interview with George on the origins of Placecloud here.

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Babak Fakhamzadeh


Placecloud Creator

Babak was working in ICT4D before it had a name (2001), and never really left it. He brought photomarathons to Africa (2007) and won the Highway Africa new media award (2007) with Ismail Farouk. Work of his has been selected for, and won, many global awards, including the UN World Summit Award (2012, 2017) and the Prêmio Jornalístico Vladimir Herzog de Anistia e Direitos Humanos (2016); Work of his has been nominated for the Gabriel García Márquez award (2016) and the Prêmio Petrobras de Jornalismo (2016).

[email protected]