What is Placecloud for?

Our aim is to bring the the physical world to life by populating it with viewpoints (stories and knowledge about places) currently locked away in the minds of cultural experts.

So we’re aiming for a mass migration of human knowledge, memory and imagination, from inside experts’ brains out into the shared physical world, accessible to all.

Viewpoints are short (3-20 minutes) podcasts about places. Their purpose is to bring a place to life. They may contain knowledge, memory or imagination. Viewpoints are made by cultural experts operating in many different fields and disciplines.

A ‘place’ may be a building, a tree, a park bench, the corner of a field, the turn in a lane, a street corner. No place is out of bounds on Placecloud.

From a technical point of view, viewpoints are simply audio recordings combined with GPS co-ordinates, images and (where available) Google Street View imagery.

Any expert in a field relevant to Placecloud, for example:

  • An academic researcher interested in place through the lens of their discipline – e.g. an archaeologist, ethnographer, historian, geographer, etc.
  • A published author of history, literary nonfiction, travel, biography, poetry, etc.
  • A researcher associated with a cultural organisation – e.g. museums, archives, Historical Memory Organisations, Heritage NGOs, literary societies, etc.
  • A local historian associated with a local history organisation

Having registered, you can apply by filling in the application form on the Apply page. We will respond within a day. Once approved, you can publish viewpoints immediately.

Absolutely not. We built Placecloud to be simple to use for anyone, regardless of their level of technology know-how. Everything is done inside Placecloud – you won’t need anything except a smartphone or computer.